A “site-centric” mindset is being conscious of, and committed to addressing, the challenges preventing clinical trial sites from delivering the best possible experience for trial participants—and the best possible results for contract research organizations (CROs) and sponsors.

This whitepaper outlines several valuable benefits sponsors and CROs can gain if they are site-centric and willing to invest in the training and support of sites conducting their research. Through case studies of real research programs, these include:

• Accelerated study startup and activation
• Increased participant recruitment and enrollment
• Reduced protocol deviations and screen failures
• A strengthened research industry